Did you know that 95% of human behavior takes place subconsciously and is driven by environmental triggers, such as scent, lighting, and use of colour? Consumatics is founded to make the subconscious visible through scientific research. We obtain these insights through mystery- and expert visits, experiments and Virtual Reality research (OSQAR), amongst other methods. A team of driven experts from the worlds of psychology, business and even neurobiology applies the most innovative research methods with a single purpose: to offer consumers and employees an even better experience! We are proud to also perform the annual research into Happiness For HotelloTOP!