In 1993 three friends – Philippe, Max and Richard – opened the first New York Pizza slice joint in the
Netherlands. New York inspired them. Back in the days the New York slice joint was a street food
revolution. It changed the way New Yorkers bought and ate pizza.
From this first New York Pizza slice joint in Amsterdam, the company grew into the largest pizza chain
in the Netherlands. However, the original heritage still plays a key role in our company.
A slice of New York pizza represents everything that is big about New York.
Every slice is big on flavor, big on choice, big on freshness, big on attitude.
New York Pizza is direct, inventive, provocative and informal.
Take a big slice of our New York attitude.