In short, Butlaroo is a platform including mobile apps that facilitates an intuitive, easy and integrated way of interaction between guests and staff at hospitality venues. With Butlaroo, guests can use their smartphone to check into a restaurant table using a QR-code and order directly from their smartphone. This way of table service allows guests to indulge in an uninterrupted restaurant experience, while the restaurant staff can maximize efficiency by focusing on the key issue of distributing the orders over the restaurant. In addition to improving service to self-service restaurant guests, guests can be allowed to customize their order in an intuitive way (e.g. configure their hamburger or other dish to their specific wishes). Guests can also be awarded with personalized offers based on their ordering behavior. Butlaroo offers a variety of integration and branding options.